58% of Spaniards admit they lie just to watch the game at the bar.
Now, with the Champions League adding 64 extra games, the excuses will keep piling up.

More football. More lies.

That’s why Heineken stepped in - making match night guilt-free,
because more football shouldn’t mean more lies.





We changed the names of sport bars in Madrid, Barcelona,
and Valencia to the 15 most common excuses in Spain.




And besides enjoying the game in peace, the fans had a few laughs
-and the press decided to write about it too.






LePub Milan