The brief was simple enough: get Toblerone Truffles into people’s Christmas baskets.  Easy, right?
Not quite. By December, everyone’s already smugly marching around with a mental list locked and loaded.

So rather than push against it, we embraced it.
The anxiety. The pettiness. The quiet resentment. The doubt. The forced goodwill. The overthinking.
The eye-rolling. The second-guessing. The “Will this make me look thoughtful?” meltdown.
And since everything lands better when it’s sung rather than said, we decided to sneak in through people’s ears.

How?

We took five classic Christmas carols and twisted them into all-too-real gifting nightmares.






Then we sent the London Oriana Choir into busy shopping streets to perform live
- turning last-minute panic and overthinking into something funny, familiar… and a little too relatable.

And right there in the choir’s songbooks - Toblerone Truffles, ready to be spotted, scanned
and “added just in case” straight into a virtual trolley.


THE CAROLS
(just in case you couldn’t listen to them live) :




THE LYRICS






LePub Milan  2025