Life is accidentally fun.
Especially for those who have given their ALL to life,
even if it's meant losing some teeth along the way...
Campbell's appears to remind them that behind every toothless smile, there is soup!
To communicate this, we came up with a a nutty campaign to spread the word
that Campbell's is there to lend a hand when life takes an unexpected turn.
We started filling the supermarket aisles with our special edition cans
covering the cities in OOHs,
and we gave everyone a chance to tell their Campbell’s story on socials through short videos.
Finally, our freshly crafted magazine filled dentists’ waiting rooms with hilarious Campbell’s anecdotes -
giving everyone, toothless or not, a reason to smile,
and look on the bright side.
CAMPBELL’S STORIES:
Soup Sensation in a Toothless Nation.
CW: mirimau (that nickname’s from my first hotmail and my uncle and aunt never let it go)