The brand wanted to spark something bigger than a typical airport ad. Something that people would genuinely talk about long after leaving the airport.

Sooooo, we went straight to the airport’s emotional epicenter: the arrivals gate.
There, we staged a live stunt at London’s Stansted Airport, where a young girl threw a dramatic tantrum because her mom had forgotten to bring her a Toblerone

Caught by onlooking strangers, the raw, multi-angle footage became the campaign’s secret weapon. By blurring the line between reality and performance, it turned everyday passersby into accidental filmmakers and made viewers true believers.

Once online, the clip exploded, racking up tens of millions of views, likes, and reactions-and sparking a wave of organic,
user-generated content that carried the campaign far beyond the airport itself !!





Not many brands-and even fewer CCOs-have the courage to back the wild stuff.
Ours did.